US mealtime platform Wonder has purchased New York City-based fast-casual brand Blue Ribbon Fried Chicken from Blue Ribbon Restaurants for an undisclosed sum.
The deal includes the Blue Ribbon Fried Chicken brand, its East Village restaurant in Manhattan and all existing staff at the site.
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Wonder founder and CEO Marc Lore said: “Bringing Blue Ribbon Fried Chicken into Wonder is an exciting step forward.
“With an incredibly loyal following already in place, we can now scale this iconic brand across the Wonder platform to reach far more people.”
Blue Ribbon Fried Chicken was created by chefs Eric and Bruce Bromberg and stems from their fine-dining background. Its menu offerings include burgers, wings, sandwiches, salads and fries.
Wonder said the brand aligns “naturally” with its existing portfolio.
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By GlobalDataBruce Bromberg said: “We started Blue Ribbon Fried Chicken with the aim to share one of our childhood favourites with the world, and we’re incredibly proud of what we’ve built.
“We’re excited about this next chapter in Blue Ribbon Fried Chicken’s journey and are confident in Wonder’s ability to bring what makes this brand so special to more customers than ever before.”
Under Wonder’s ownership, the East Village restaurant will continue to operate as usual, with no immediate changes to daily activities.
The outlet will also remain accessible through existing third-party delivery platforms. Wonder said it plans to gradually expand the Blue Ribbon Fried Chicken brand.
It aims to introduce the brand as a concept at a Wonder location in New York City this year, followed by an expansion to more sites.
