WOWorks, the parent company of better-for-you restaurant brands Saladworks, Zoup and Frutta Bowls, has announced the launch of seven new virtual brands in the US.
The new virtual brands include Soup Works, Stack’d Sandwiches, Toasty, Spoon Me, Sips, Titan Gyros and MacLove. The offerings of these virtual brands range from delectable sandwiches to acai bowls.
The Soup Works virtual brand offers an array of flavourful soups while the Stack’d Sandwiches menu includes chef-inspired signature sandwiches and panini melts.
Both Soup Works and Stack’d Sandwiches are the virtual brands of Saladworks.
Toasty’s offerings include savoury creations while the Spoon Me brand offers Acai, Pitaya, Coconut and blended kale bowls topped with fruits.
The Sips brand offers smoothies.
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By GlobalDataToasty, Spoon Me and Sips are the virtual brands of Frutta Bowls.
Titan Gyros, which is a virtual brand of Garbanzo Mediterranean Fresh, offers double-stuffed gyros.
MacLove, a virtual brand of Zoup, provides mac-and-cheese recipes.
For its new online-only delivery and takeout concepts, WOWorks has also partnered with the software as a service (SaaS) platform Olo.
With this launch, WOWorks aims to open new revenue streams for its franchisees.
WOWorks CEO Kelly Roddy said: “WOWorks’ new virtual brands are a testament to its guest’s increasing demand for more nutritious and flavourful meal options that can be enjoyed on-the-go.
“Our partnership with Olo will allow WOWorks’ franchisees to add on additional revenue streams that can leverage their existing menu offerings in front of an increasing audience on third-party online food delivery sites.”