XRG buys SOL Mexican Cocina and solita Tacos & Margaritas

27th November 2019 (Last Updated November 27th, 2019 14:56)

US-based full-service Mexican restaurants operator Xperience Restaurant Group (XRG) has acquired SOL Mexican Cocina and solita Tacos & Margaritas.

US-based full-service Mexican restaurants operator Xperience Restaurant Group (XRG) has acquired SOL Mexican Cocina and solita Tacos & Margaritas.

Financial details of the acquisition have not been disclosed.

The total unit count of Xperience Restaurant Group has now increased to 62 corporate-managed units.

Founded in Southern California ten years ago, SOL Mexican Cocina is an upscale-casual brand with locations in Newport Beach, Scottsdale, Playa Vista, and Denver.

SOL’s sister brand solita Tacos & Margaritas is a casual restaurant two Southern California locations in Huntington Beach and Valencia. Both the brands focus on catering Mexican food.

Xperience Restaurant Group chief executive officer Randy Sharpe said: “Our goal from day one has been to optimize our existing brands while simultaneously identifying attractive opportunities for growth. With the rapid transformation of the casual dining sector in recent years, it is more important than ever for brands to provide a unique experience for customers, which has long been a hallmark of both SOL and solita.

“These brands are a natural fit for our portfolio as we grow the XRG platform, and as the casual dining sector continues to evolve, we look forward to identifying and executing on acquisition opportunities that will further position XRG for long-term growth and success.”

XRG’s portfolio includes Mexican restaurant brands such as Acapulco, El Torito and Chevys Fresh Mex, El Torito Grill, Las Brisas, Who Song and Larry’s, Sinigual. It is an affiliate of global investment firm Z Capital Group.