Yum! Brands, the parent company of KFC, Taco Bell and Pizza Hut, has partnered with customer data platform provider Treasure Data to drive customer acquisition, growth and retention.

Treasure Data explained that its Customer Data Cloud has been designed to combine first, second and third-party data to create a single view of a customer across multiple brands.

It added that the advanced artificial intelligence (AI) and machine learning capabilities will provide actionable insights that deliver engaging, personalised content to customers.

Treasure Data co-founder and CEO Kazuki Ohta said: “Yum! has built some of the most loved and trusted brands in the world and they know the importance of understanding customer needs.

“We are thrilled to partner with Yum! to get a centralised view of customer data across brands and deliver more meaningful personalised diner experiences while driving greater profitability across its brands.”

The tech company claims that the data unification will help Yum! Brands’ concepts in discovering unknown audiences and presenting a centralised view of customer data.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Yum! Brands chief data officer Cameron Davies said: “This is the latest advancement in our strategy to drive toward enhanced digital experiences and deliver exceptional value to our customers, as the Company remains focused on our vision to have 100% of sales powered by digital.

“This CDP solution will enhance both our understanding and engagement with Yum! customers, ultimately driving more personalised and unique interactions.

“We are excited to leverage our global scale to continue to make progress in the CDP space and unlock additional value while working with a company that shares our commitment to customer data safety, security and privacy.”