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October 21, 2021

Yum China opens Digital R&D Center to boost digital capabilities

Yum China will invest around $1bn to $1.5bn in digital and technology over the next five years.

The mainland China licensee of Yum! Brands, Yum China Holdings, has opened its Digital research and development (R&D) Center to boost digital capabilities.

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The Digital R&D Center opened with three sites at Shanghai, Nanjing and Xi’an.

The opening of the facility is aligned with Yum China’s larger strategy to develop a digital ecosystem that will also include joint venturing and third party collaborations to support further development of its brand, fuel expansion and enable it to tap new market opportunities.

Yum China CEO Joey Wat said: “Digitalisation is one of the key enablers behind Yum China’s resiliency and long-term development as we move toward our next milestone of 20,000 stores.

“The Digital R&D Center is an important part of our investment strategy as we apply cutting-edge technologies to digitally transform stores and drive operational excellence.”

The new R&D centre will leverage advanced technologies such as artificial intelligence (AI), big data, middle office and digital SaaS to develop new solutions and services.

It will also help Yum China strengthen its in-house digital capabilities. These will include improving super apps as well as mini and membership programmes to offer better experiences to customers.

The Digital R&D Center will also help to enhance operational efficiency in stores by upgrading systems and tools.

Furthermore, it will have a focus for optimising delivery order queuing, trade zones and rider routing, as well as working to enhance food safety and streamline supply chain operations.

Yum China chief technology officer Leila Zhang said: “Evolving consumer behaviour, such as increased off-premise dining, and the company’s accelerated development, place more demand on our R&D capabilities.

“We believe the establishment of the Digital R&D Center will significantly strengthen Yum China’s internal digital capabilities and support sustainable business growth by using advanced technology for real life applications.”

Notably, Yum China has earmarked $1bn to $1.5bn of investment over the next five years for digital and technology. It will invest around $100m to $200m and employ up to 500 staff in the Digital R&D Center.

Free Report
img

How is technology having an impact on Consumer buying behavior?

As the world rapidly becomes more connected, it is important for brands to understand the impact that improved technology is having on consumer purchasing behaviors. To react effectively, brands must know how to engage with increasingly digitally savvy consumers. GlobalData’s latest Trend Tracker report provides an analysis of Digital Lifestyles – one of GlobalData's top consumer trends for 2022. The report includes an overview of how digital lifestyles are evolving, including the significant impact that the COVID-19 pandemic had on accelerating digitalization, and how this trend is emerging across different Consumer sectors. Key features included in the report:
  • A breakdown of the trend’s prominence across sectors
  • Insights into consumer online penetration, preferred electronic devices and engagement
  • The key drivers and challenges impacting the digital lifestyles trend
  • A spotlight on key innovations set to reshape the consumer landscape
  • Analysis of what’s next for digital innovations and how brands can leverage the trend
Download this report to keep in touch with the more digital consumer.
by GlobalData
Enter your details here to receive your free Report.

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