New York-based ghost kitchen operator Zuul Kitchens has acquired online food-ordering platform Ontray for an undisclosed amount.
Based in Manhattan, US, Zuul has a 5,000ft² facility with nine kitchens.
Understanding the need that conventional restaurant kitchens are intended for dining in and not delivery, Zuul developed a facility that helps brands meet takeaway orders.
Zuul provides individual kitchens, where restaurants can prepare delivery orders while Zuul handles operational tasks such as dishwashing and delivery.
The acquisition of strategic assets from Ontray is expected to help Zuul offer restaurants digital ordering services through their own websites.
Zuul Kitchens CEO and co-founder Corey Manicone said: “We have acquired key technical assets and talent from Ontray to better support our restaurant members and set them up for success.
“Together with Ontray’s technology, Zuul can innovate a ‘whole product delivery solution’ that includes affordable online ordering for our members.”
Launched in Philadelphia, US, in 2016, Ontray has processed over $3m in sales for restaurants worldwide.
The platform has made it easier for restaurant managers to develop new websites with built-in online ordering, or add online ordering functionality to their existing sites.
With the help of the company’s dashboard, restaurants can manage several restaurants and access sales and customer data, monitor SEO and utilise custom coupons.
Ontray CEO and co-founder Tyler Wiest will join Zuul as chief technology officer.
Wiest said: “Joining Ontray and Zuul Kitchens is a natural move. Both companies share a similar goal: returning the power and purse back to individual restaurants.
“We both believe that restaurants’ full-time focus should be on running a restaurant, not burdensome, expensive tasks like online ordering or delivery operations.”