Zuul Kitchens has acquired Philadelphia-based online food-ordering platform Ontray. Credit: unsplash / Casey Lee.

New York-based ghost kitchen operator Zuul Kitchens has acquired online food-ordering platform Ontray for an undisclosed amount.

Based in Manhattan, US, Zuul has a 5,000ft² facility with nine kitchens.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

Understanding the need that conventional restaurant kitchens are intended for dining in and not delivery, Zuul developed a facility that helps brands meet takeaway orders.

Zuul provides individual kitchens, where restaurants can prepare delivery orders while Zuul handles operational tasks such as dishwashing and delivery.

The acquisition of strategic assets from Ontray is expected to help Zuul offer restaurants digital ordering services through their own websites.

Zuul Kitchens CEO and co-founder Corey Manicone said: “We have acquired key technical assets and talent from Ontray to better support our restaurant members and set them up for success.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

“Together with Ontray’s technology, Zuul can innovate a ‘whole product delivery solution’ that includes affordable online ordering for our members.”

Launched in Philadelphia, US, in 2016, Ontray has processed over $3m in sales for restaurants worldwide.

The platform has made it easier for restaurant managers to develop new websites with built-in online ordering, or add online ordering functionality to their existing sites.

With the help of the company’s dashboard, restaurants can manage several restaurants and access sales and customer data, monitor SEO and utilise custom coupons.

Ontray CEO and co-founder Tyler Wiest will join Zuul as chief technology officer.

Wiest said: “Joining Ontray and Zuul Kitchens is a natural move. Both companies share a similar goal: returning the power and purse back to individual restaurants.

“We both believe that restaurants’ full-time focus should be on running a restaurant, not burdensome, expensive tasks like online ordering or delivery operations.”