Indonesian ice cream and tea brand Ai-CHA has achieved a milestone by opening 300 outlets across Malaysia within one year.

The brand's expansion has been largely attributed to its low-capital franchise model, which has enabled a rapid increase in its countrywide presence.

Its backend systems and franchise onboarding process have enabled the franchisees to establish their outlets swiftly.

With a product range priced between RM2 ($0.4) and RM7 ($1.6), Ai-CHA is targeting young adults, families and price-conscious customers.

The brand's best-selling items are the Ai-Shake Mango Cup, Supreme Mix Milk Tea, and Sea Salt Ice Cream.

The brand is now setting its sights on more suburban and semi-urban areas, with a focus on East Malaysia.

Looking to the future, it plans to diversify its menu with hot snacks such as French fries and fried chicken at chosen outlets.

To commemorate its expansion achievement, Ai-CHA Malaysia has announced a special promotion.

From 30 June 2025, customers will receive a limited edition My Malaysia magnet collection with every RM15 receipt.

Ai-CHA Malaysia country director Vincent Ong stated: “We managed to reach every corner of Malaysia in such a short time, from big cities to smaller towns, and we’re happy to receive such a warm reception wherever we open.

“These multiple accolades reaffirm our commitment to quality and affordability. Our pricing makes it possible for more people to enjoy our treats, from the cities to the small towns.”

Ai-CHA currently has operations across nine countries: Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, the Philippines, Thailand and Vietnam.