US-based boutique coffee chain Black Rock Coffee Bar is expanding its presence in Austin, Texas, with the opening of its sixth store.
The new location at the Trails at 620 will open on 2 August 2024, offering free 16-ounce drinks to customers on its first day.
The expansion is part of the chain's rapid growth in the West and Sunbelt regions.
The new 2,000ft² store will feature the chain's signature industrial modern design.
The opening will include a range of promotions, and the relaunched Black Rock Rewards programme will offer enhanced benefits for members.
Black Rock Coffee Bar CEO Mark Davis said: “The Austin community holds a special place in our hearts, as it was the site of our first Texas store opening back in 2020.
“We want to be in markets where we think the culture, community, people and their families fit with our brand – and Austin is that for us. Since we opened that first store four years ago, we’ve expanded to 35 stores in Texas and 138 nationwide.”
Black Rock was established in 2008 in Portland, Oregon and now operates 138 stores across the country.
The coffee chain is continuing its expansion in the West and into the Sunbelt with locations in Arizona, California, Colorado, Idaho, Oregon, Texas and Washington.
Black Rock's new outlet in Kyle, Texas opened in 2023.
