Skip to site menu Skip to page content

Daily Newsletter

03 July 2023

Daily Newsletter

03 July 2023

Bolay and Tractor Beverage introduce Summer Sip & Sizzle

The alliance adds Summer BBQ Bol and Strawberry Dragonfruit Fresca to the menu.

Umesh Ellichipuram June 30 2023

Bolay Fresh Bold Kitchen has teamed up with Tractor Beverage Company to launch Summer Sip & Sizzle for the summer season in the US.  

The partnership adds Bolay Fresh Bold Kitchen's Summer BBQ Bol and Tractor Beverage's Strawberry Dragonfruit Fresca to the menu.

The Summer BBQ Bol and Strawberry Dragonfruit Fresca will be sold for $8.99 and $1.50, respectively.

Bolay Fresh Bold Kitchen CEO Chris Gannon commented on the partnership: "Bolay is all about supporting healthy living and inspiring lives through the power of fresh food and this is an exciting new expression of our mission.

"Tractor Beverage is a great fit for us, with their shared emphasis on choices that help people live well by eating well."

The Summer BBQ Bol is prepared according to the Bolay recipe, which calls for stuffing a "bol" with a variety of flavourful, nutrient-rich items, including proteins, crunchy vegetables and savoury sauces.

The company said this chef-crafted bol consists of that Jasmine rice, chopped kale salad, fire-roasted corn, barbecue chicken, pickled red onion and creamy garlic sauce.

Tractor's Strawberry Dragonfruit Fresca is prepared using sweet strawberries and dragon fruit, with notes of juicy pomegranate and black cherry.

Tractor Beverage manufactures craft drinks with ingredients that are certified organic and non-GMO.

Tractor Beverage chief customer officer Luke Emery said: "We're thrilled to team up with Bolay Fresh Bold Kitchen to create this exciting pairing.

"The Strawberry Dragonfruit Fresca was meticulously designed to provide a refreshing option for guests seeking cleaner beverage choices. We're confident it will be a hit with Bolay's discerning customers, who appreciate a focus on quality and mindful choices."

The new offering will be available till 31 August 2023.

Uncover your next opportunity with expert reports

Steer your business strategy with key data and insights from our latest market research reports and company profiles. Not ready to buy? Start small by downloading a sample report first.

Newsletters by sectors

close

Sign up to the newsletter: In Brief

Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Thank you for subscribing

View all newsletters from across the GlobalData Media network.

close