Denmark-based coffee and juice bar chain Joe & The Juice has launched its inaugural outlet in Türkiye at the EMAAR Shopping Mall in Istanbul.

The company has plans to launch 80 stores across the country within the next ten years, as reported by Türkiye Today.

Joe & The Juice CEO Thomas Noroxe called the move “an important milestone in our global journey”.

The expansion strategy encompasses opening eight stores in the first year and 25 within three years, spreading beyond Istanbul to other major cities and tourist hotspots, including Ankara, Izmir, and Mugla.

Joe & The Juice Türkiye brand manager Tugcan Dagci said: "After starting in Istanbul, we will expand to Ankara and Izmir, as well as to tourist destinations such as Bodrum and Cesme.”

Established in 2002 in Denmark, Joe & The Juice is a lifestyle-focused chain with over 430 outlets in 16 countries.

The brand's foray into the Turkish market is facilitated through a franchise agreement with regional partner Food Quest.

Food Quest CEO Karim Hajjali expressed that Joe & The Juice's health- and lifestyle-focused concept will appeal to Turkish consumers and anticipates a connection with the local market.

The EMAAR Shopping Mall, which hosts the inaugural store, also features a variety of international luxury brands, restaurants, and entertainment options.

In December 2024, Joe & The Juice strengthened its partnership with Deliveroo, entering an exclusive collaboration for the UK market.