Legacy Brands International, an investment group led by Amol Kohli, has acquired US-based multi-brand franchiser, the Brix Holding Company.

Financial details of the deal have not been divulged by the companies.

The acquisition includes the purchase of restaurant brands such as Friendly's, Clean Juice, Orange Leaf, Red Mango and and Humble Donut Co.

Brix will continue to operate from its Dallas headquarters, with Sherif Mityas remaining in his role as CEO alongside the current leadership team.

Kohli will assume the position of chairman of the board for Brix while overseeing his Friendly's franchises.

Kohli is expected to direct Brix's efforts towards both organic and inorganic growth strategies for its portfolio of health-oriented brands, as well as explore opportunities for further acquisitions.

Kohli's franchise experience, which began with Friendly's in 2009, includes the management of more than 30 locations on the East Coast.

He plans to expand the Friendly's brand into targeted regions such as Georgia, the Carolinas and Texas.

Kohli stated: “Friendly's has been a part of my life since I was 15. I started as a breakfast table waiter, which evolved into owning, managing, developing and overseeing several locations over the last 16 years.

“This was only made possible due to the everlasting support of my family, loyal team, partners and faith. I have been able to create something special for all to enjoy.

“I plan to take that to the next level in this new chapter of BRIX Holdings' ownership to grow the size, scale and infrastructure for all our franchise networks and systems.”

In the first half of 2025, BRIX brands have opened several new locations, with more in construction and planned.

The company reported positive same-store sales in 2024 and is maintaining growth momentum as it enters the second half of 2025..

Eight new franchise agreements have been secured in 2025, with additional agreements under review.

BRIX CEO Sherif Mityas stated: “I'm confident in our partnership as we continue to grow the BRIX family of brands with a team who believes in the company, our strategy and our path forward to support existing and new franchisees across our portfolio.”