US-based restaurant technology group Olo has acquired Spendgo, a loyalty and guest engagement platform, and is introducing the integrated service under the name Olo Loyalty.
The move brings Spendgo’s loyalty capabilities into Olo’s existing suite of ordering, payment, guest data and marketing tools, with the aim of offering restaurant operators a single platform for managing customer interactions.
Olo said that about 65% of locations using its system already run some form of loyalty programme, and that many clients had been seeking a built-in option.
Combining Spendgo’s tools with Olo’s Guest Data Platform and marketing products, restaurant brands will be able to build unified customer profiles.
They will then be able to run personalised offers and communications from sign‑up through to redemption.
According to the company, the integrated setup is designed to update profiles automatically with each interaction and provide clearer visibility into how loyalty schemes influence customer behaviour and revenue.
Olo Loyalty is being rolled out straight away, since Spendgo was previously linked into Olo’s system as an existing integration partner.
More extensive integration with the rest of its products is scheduled for early 2026.
Olo founder and CEO Noah Glass said: "By bringing loyalty together with the rest of Olo's solutions, we can move faster and deliver a more intuitive experience than ever before.
“This gives our customers a true competitive advantage - cleaner data, unified insights, and the ability to personalise every guest interaction to deliver on our mission: Hospitality at Scale."
Spendgo’s technology is geared towards in‑store sign‑ups, using phone numbers as the primary identifier rather than apps or payment credentials.
Spendgo currently supports more than 120 restaurant brands, encompassing Cold Stone Creamery and other concepts within the Kahala portfolio, as well as Captain D’s, Golden Chick, bb.q Chicken and Nekter.
Its leadership team, including CEO Ivan Matkovic, will move across to Olo to continue shaping the loyalty product.
Matkovic said: "Restaurants need technology partners who understand the complexity of guest engagement across every touchpoint. Together with Olo, we can make it easier for brands to acquire customers, drive repeat visits, and maximise guest lifetime value."
Moelis acted as financial adviser to Olo on the transaction.
Olo became part of private equity firm Thoma Bravo’s portfolio in September, following the completion of an acquisition valued at about $2bn.
