US-based fast-casual restaurant chain Panera Bread has set out a growth plan, aimed at increasing systemwide sales to $7bn by 2028.

Anchored in a programme named Panera RISE, the initiative centres on refreshing the brand's menu, sharpening value positioning, adjusting its service model and expanding its network.

Panera described it as an extension of changes already initiated to reshape the business and support long-term growth.

The company intends to upgrade the quality, range and quantity of ingredients across its line-up.

It will enhance its food with the addition of “abundant, flavourful and distinctive, high-quality ingredients” and is also looking to strengthen its bakery and beverage portfolio. 

Panera aims to keep the menu affordable by offering varied price points.

On the operations side, the group plans to invest in front-of-house staff roles to support more tailored service across all channels.

The growth programme includes additional outlets and updating its portfolio to drive consistent performance across franchised and company-operated sites.

Panera Bread CEO Paul Carbone stated: “Over the past year, we have made considerable progress in strengthening our foundation to better serve our guests. Panera RISE is a momentum driver, grounded in the areas of differentiation that have made Panera an iconic brand for nearly 40 years.

“As we transform our business, we are investing in four strategic pillars that put the guest at the very centre of everything we do.”

Carbone took on the CEO role in March 2025, having served in an interim capacity since January following the departure of former chief executive José Alberto Dueñas.

Carbone added: “I’m incredibly confident that Panera RISE is the roadmap that will drive our long-term growth and value creation, and that together with our team members and our franchisees, we will reclaim our position as the industry leader in fast-casual.”