Yumpingo and PAR Punchh have entered into a strategic partnership to "transform" the restaurant industry by integrating customer experience management with loyalty solutions.
The companies plan to drive growth through the integration of platforms.
The collaboration will integrate Punchh’s loyalty solutions with Yumpingo's customer experience management, equipping restaurant brands with the necessary tools to enhance guest engagement and deliver service.
Yumpingo's platform is designed to collect live guest feedback on every dish, shift and location.
Through quick surveys and a comprehensive dashboard tailored for the hospitality sector, restaurant brands can obtain detailed insights into the performance of each menu item, location, channel and shift.
This data-driven approach aims to improve operational efficiency and guest satisfaction.
The partnership enables Punchh customers to leverage insights from customer experiences to deliver significant value.
By identifying and resolving operational issues at the location, shift and menu item levels, restaurants can enhance guest retention.
Increased satisfaction may lead to more guests joining loyalty programmes, which can boost sales and improve the margin profile.
Restaurants can use the integrated platform to intelligently price or portion key menu items and adapt labour/service models.
This can reduce costs and increase profitability without negatively impacting customer retention.
Advanced guest profiling and segmentation can help brands deliver personalised marketing communications, in turn gaining a competitive advantage.
The collaboration also focuses on enhancing loyalty behaviour by driving new guests into loyalty programmes after survey completion and encouraging repeat visits, thereby increasing the lifetime value of customers.
The integration also helps restaurant brands improve online ratings by prompting guests to leave reviews and offer vouchers to recover unhappy guests.
Personalised marketing is another key benefit, with brands able to send targeted emails based on menu items ordered and engage satisfied guests to create a "super-advocates" mailing list.
The rich feedback data collected can be used to create targeted offers and campaigns through Punchh, driving further growth.
PAR Technology CEO Savneet Singh said: “By merging our loyalty solutions with Yumpingo's real-time guest feedback, we empower brands to deliver deeply personalised and impactful experiences that not only enhance customer satisfaction but also drive loyalty and sustainable growth.”
