Restaurant technology company Peppr has unveiled Grow, a new platform aimed at assisting independent restaurants in growing sales and enhancing their digital footprint.
Grow offers a fully managed solution, including branded websites, online ordering, loyalty programmes, and social media marketing, all without the need for technical knowledge from restaurant owners.
The platform is designed to provide enterprise-level marketing tools along with comprehensive setup and ongoing management.
Peppr CEO David Jiang said: "Corporate chains have dedicated marketing departments, but independent restaurant owners are expected to handle everything themselves - building websites, managing social media, optimising for Google, all while running their restaurant.
"That's exactly why we launched Grow, to give independent restaurants what the big chains already have: a marketing team. We handle the digital complexity so they can focus on what they do best, serving great food and taking care of guests."
Grow's offerings encompass search engine optimised websites that are engineered to compete with major food delivery services such as DoorDash and Uber Eats. These sites are configured to achieve higher rankings in Google searches.
The platform also features commission-free online ordering that integrates with existing point-of-sale (POS) systems, enabling restaurants to retain the full revenue from orders.
Additionally, automated loyalty and marketing tools are provided, including rewards programmes and email campaigns that have been engineered to drive repeat business.
For those seeking to boost their social media influence, Grow facilitates connections with local content creators.
Peppr's team of experts manages the entire Grow platform.
The solution has been described as an evolving product, facilitating restaurant owners continuous updates and new strategies to increase sales.
The service is compatible with any POS system and is not limited to Peppr users.
The setup process is handled by Peppr and typically takes one to two weeks, including website migration, menu integration, and all technical aspects.
