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Red Lobster partners SoundHound AI for voice ordering across all sites

The phone ordering agent integrates with restaurants’ POS systems to send orders directly to each location.

Rachana Saha September 24 2025

Seafood restaurant company Red Lobster has teamed up with SoundHound AI to offer an AI-driven phone ordering agent across all sites.

The collaboration aims to enhance takeout ordering.

Trained on Red Lobster’s full menu, the phone ordering agent integrates with restaurants’ point-of-sale (POS) systems to send orders directly to each location.

SoundHound AI senior vice-president of restaurant sales Ben Bellettini stated: “SoundHound is seeing huge demand for our AI-powered voice ordering services, and we’re excited to be working with a renowned brand like Red Lobster to revolutionise the future of ordering. 

“Consumers have been quick to recognise the benefits of our quick and easy system, and employees are grateful for the extra breathing space it gives them to concentrate on delivering first-rate customer service.”

The solution can manage multiple calls at once, enabling smooth order placement.

It provides immediate responses to common customer queries such as store hours, locations and available menu items.

Red Lobster chief operating officer Larry Konecny stated: “With SoundHound’s cutting-edge voice AI technology, we’re able to streamline the takeout process to make ordering faster and easier for our guests, including quick and seamless reordering for those who always want their favourites.

“And, for those who prefer speaking to a live agent, connecting directly with the restaurant is always an option. Ultimately, it’s about giving our guests a convenient, customised experience that fits their needs.”

In early July 2025, US restaurant group Peter Piper Pizza partnered SoundHound AI to introduce a phone ordering system for pick-up, enabling customers to place orders via a conversational voice AI agent.

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