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Daily Newsletter

26 July 2023

Daily Newsletter

26 July 2023

SSP Group to open BrewDog bar in Amsterdam, Netherlands

Once opened, it will be BrewDog’s first travel location in mainland Europe.

Umesh Ellichipuram July 26 2023

UK-based foodservice company SSP Group is set to open a new BrewDog bar at Amsterdam Centraal Station in the Netherlands in the third quarter of this year.

The new bar be BrewDog's first travel location in mainland Europe.

BrewDog CEO James Watt said: "Amsterdam has always had a vibrant craft beer scene, so we're really excited to be expanding our partnership with SSP to open a fantastic new bar within the city's historic Centraal station – which will be the first travel location bar of its kind in mainland Europe.

"We're looking forward to welcoming travellers to Amsterdam when we open later in the year.

BrewDog's new bar at Centraal Station will offer its customers an array of menu items, which range from 'Dutch Haystack' breakfast with regional pork sausage, smoked streaky bacon, hash brown and forest mushrooms, as well as it's Patriot Burger and Wings.

The new bar will offer BrewDog beers and a selection from local craft brewers.

The new location will also serve BrewDog's classic alcoholic and low-alcohol drinks menu.

The announcement of the new bar location has further bolstered BrewDog and SSP Group partnerships.

SSP Nederland managing director Peter Hoekstra said: "We are delighted to be bringing such a fun, innovative and exciting brand to Amsterdam Centraal. We've worked closely with the BrewDog team to create a tailored Dutch offer that our rail customers are sure to love."

In May this year, BrewDog partnered with SSP Group to launch its brand at several travel locations in the UK.

As per the agreement,  SSP Group agreed to operate BrewDog bars at airports and railway stations, which are planned to open over the next few years.

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