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19 June 2024

Daily Newsletter

19 June 2024

Subway debuts three new Footlong Dippers in US 

The new Footlong Dippers are available in Chicken & Cheese, Pepperoni & Cheese and Double Cheese flavours.

Soumya Sharma June 19 2024

Multinational fast food restaurant franchise Subway has broadened its menu offerings with the introduction of three new Footlong Dippers, now available across the US.  

The additions, available at a price point of $3, aim to provide customers with more variety and value, complementing the existing Sidekicks menu.  

The newly introduced Footlong Dippers are served hot and feature a blend of melted cheese and meat wrapped in Subway’s signature lavash-style flatbread. 

Customers can choose from three flavours: Chicken & Cheese, Pepperoni & Cheese, and Double Cheese.  

Each Dipper can be paired with one of Subway's 11 signature sauces, which include Creamy Sriracha, Honey Mustard and Peppercorn Ranch. 

Subway's full range of combinations offers 33 sauce and Dipper pairings.

Customers can order the Footlong Dippers for pickup or delivery, though availability and additional fees may vary by location. 

Subway North America president Doug Fry said: “Subway's all-new Dippers embody the changes Subway has made over the past few years by elevating our food and guest experience to better meet the needs of today's diner – balancing their love for the iconic footlong alongside our commitment to convenience, crave and value. 

“Our guests devoured nearly 30 million Sidekicks since their debut in January."

The Dippers range joins the other items on the Sidekicks menu, which include the Cinnabon Footlong Churro, Auntie Anne's Footlong Pretzel and the Footlong Cookie. 

This menu expansion is the third significant update in 2024 as Subway seeks to refresh its offerings.

The brand introduced Sidekicks in January this year and launched new signature wraps in April. These feature the lavash-style flatbread now used in the Dippers. 

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