Canada-based food company Super Fresh Foods, a direct-to-consumer meal subscription firm, has introduced its meal delivery service in the Greater Toronto Area (GTA).

The service will offer an array of meal plans, from weekly to monthly subscriptions, which are priced from C$9 ($6.80) per serving.

Touted as a ‘game changer’, the company claims the service to be an ‘affordable’ option for individuals in the GTA.

Commenting on the launch, Super Fresh Foods CEO Benny Doro said: “We provide the restaurant experience at dine-at-home prices. Our meals are about convenience so anyone in the household can grab a Meat or Vegetarian Chilli out of the freezer and have it ready in five minutes.

“Families can sit down for Butter Chicken or Chicken Parm and more from our family size meals with just a reheating saving them time and money.

“The meal prep and delivery service into the GTA is an extension of the company's mission to expand its service into large urban centres across North America.”

Last month, the company announced its launch in GTA and stated that its service will include customisable meal plans based on dietary needs such as vegetarian, gluten-free and low-carb options.

Set up last year, Super Fresh Foods leverages its proprietary system tracks meals from ordering, ingredient acquisition, as well as meal preparation through to delivery.