Tesco subsidiary Tesco Café has chosen Givex to drive a digital transformation programme in its cafés across the UK.

The latest collaboration comes after the parties successfully ran a pilot programme.

The technology vendor claims that its technology suite will optimise Tesco Cafés' digital ordering approach and inventory control mechanisms,

It will also augment menu management tools and kitchen automation systems.

Furthermore, the technology platform will streamline the overall functioning of Tesco Cafés by enhancing productivity and customer service.

Givex UK managing director Richard Bernans said: “Our robust suite of digital ordering, kitchen automation, inventory control, and menu management tools will empower Tesco Cafés to optimise operations and maintain a market-leading customer experience.

“We welcome Tesco Cafés to our existing estate of hospitality operators who trust Givex to deliver enterprise-level solutions to them and their customers.”

Givex completed the purchase of UK-based Counter Solutions in August 2022. Through this acquisition, Givex gained rights to Counter Solutions’ WAY2PAY, an enterprise digital ordering interface.

Givex focuses on delivering technology solutions to boost engagement and develop connections between brands and consumers. 

Having a footprint of over 122,000 active locations globally, Givex has a presence in more than 100 countries.

The integrated end-to-end management solution of the company offers gift cards, GivexPOS and loyalty programmes among others to boost the growth of businesses.

In May 2023, Givex expanded its footprint in Quebec in Canada by extending solutions for Food Love Generation.