Wasabi is launching its first franchised restaurant at London Luton Airport, in alliance with Lagardère Travel Retail.

The 107m² restaurant, opening in mid-July 2025, will feature a 30-seat dine-in area and a grab-and-go counter.

Located in the main terminal, the restaurant will offer its guests fresh, handmade Japanese cuisine.

The menu includes sushi, bento, hot meals and snacks, as reported by Retail Times.

An exclusive breakfast menu will feature items such as the Korean BBQ Bacon Sando [a Japanese-style sandwich made with crustless bread]. A selection of hot drinks is also available.

The restaurant will serve travellers from early morning to late-night flights.

Wasabi CEO Henry Birts stated: “We’re incredibly excited to bring Wasabi to Luton Airport through our first-ever franchise partnership with Lagardère.

“This opening represents a major step in our brand’s journey, as not only are we entering a new phase of growth through franchising, but we’re also opening in a location that perfectly suits our offering.

“Transport hubs like Luton Airport align seamlessly with our mission to make fresh, high-quality food accessible to people on the move. We see this as a significant step in our wider growth strategy, with plans to expand further across the UK.”

This follows the brand’s recent high-street opening on King William Street, central London.

Lagardère Travel Retail UK and Ireland CEO Peter Newbould stated: “We’re delighted to be expanding our food and beverage portfolio with the introduction of Wasabi’s permanent airport restaurant at London Luton Airport.

“This opening strengthens our commitment to bringing exciting, high-quality dining options to passengers, blending convenience with fresh and flavourful global cuisine.”