Zippy's Restaurants has introduced an upgraded digital ordering platform, developed in partnership with Bottle Rocket.

The move comes as the Hawaiian eatery expands its presence to Las Vegas in the US state of Nevada.

The new platform is designed to improve customer interaction by offering a more streamlined and user-friendly experience when ordering food online.

The collaboration with Bottle Rocket focuses on utilising its expertise in user experience, visual design and tech development.

Among the features of the updated platform are a quicker checkout process, the ability to place advance orders for breakfast items and an increased number of food images to assist customers in making selections.

The platform also offers real-time order tracking, integration with loyalty programmes and a refreshed interface for easier navigation.

Zippy's marketing and communications vice-president Kevin Yim stated: “This digital transformation is a game-changer for Zippy's.

“Our partnership with Bottle Rocket has not only delivered a superior ordering experience but has also laid a flexible, future-proof foundation for our digital growth.

“This transformation will significantly enhance customer satisfaction, streamline operations and ultimately drive our business forward by making it easier and more enjoyable for everyone to connect with Zippy's, whether they're ordering a Zip Pac or our famous chili.”

The enhanced online ordering system is now accessible through the Zippy's app and zippys.com.

Bottle Rocket client engagement and growth executive vice-president Matt Smith stated: “Our approach centred on understanding Zippy's unique brand, operational needs, and, critically, their customers' expectations.

“By focusing on intuitive UX, [user experience], engaging design and a flexible MACH-based architecture, we've crafted a digital ordering platform that extends the Zippy's experience directly into customers' hands.

“We anticipate increased order values as customers discover the expanded ease and breadth of options available online, a trend Zippy's is already observing.”

Zippy's Restaurants was founded more than 58 years ago by brothers Francis and Charles Higa in Honolulu. It currently operates 25 locations across Oahu, Maui and Hawaii Island, and its first location outside of Hawaii, in Las Vegas, Nevada, which opened in October 2023.