Japanese cuisine was one of the cuisine types in Portugal, along with Portuguese and Italian cuisines, according to GlobalData’s menu intelligence database. In its menu analysis of Japanese cuisine in Portugal report, GlobalData analyses 27,799 menu items in Portugal and provides an overview of the cuisines available across the foodservice channel in Portugal. According to the report, Japanese cuisine makes up 7% of all restaurant types in Portugal. Buy the report here.

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Fish & seafood was found to be the most-used ingredient in Japanese cuisine featuring in 44% of menu items, followed by salad vegetables and vegetables. Fruit and noodle were also significant ingredients.

An analysis of the annual price change between 2022 and H1 2023 indicates that the average menu prices in the Japanese cuisine have risen by 1%. As on-premises dining gains momentum following the COVID-19 pandemic, the Japanese cuisine in Portugal is expected to experience overall growth.

Different cuisines exhibited mixed price movements within Portugal foodservice market between 2022 and H1 2023. Of all the cuisines, Middle Eastern cuisine exhibited highest price increase, while Portuguese cuisine experienced a maximum price decrease.

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An in-depth analysis of Japanese cuisine price trend by location reveals consumption trends of each region. The graph below represents the change in Japanese cuisine menu prices during 2021-H1 2023 across the top five locations. As seen below, Japanese cuisine menu items in coimbra became more affordable as compared to Porto and Braga.

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While consumers become more price conscious, operators too, look for ways to optimize their costs to retain margin and market share. In the Portuguese market, restaurant operators rely on innovation as a crucial tactic to appeal to customers as well as optimize costs. As increasing number of consumers seek novel experiences, foodservice operators must continuously innovate their menu choices, providing superior taste and quality along with a diverse selection of dishes. Operators should highlight the distinctive tastes and flavors of their food and beverage offerings in a convenient format to enhance customer engagement.

To further understand and explore GlobalData’s insight into Portugal cuisine menu, buy the report here.