Cloud-based enterprise point-of-sale (POS) provider TRAY has partnered with Maple, a voice-led AI platform focused on restaurants, to bring automated phone ordering to US restaurant operators.
The partnership enables 24/7 AI-powered phone ordering for multi-unit brands running on Tray’s system.
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Tray CEO Peter Kellis said: “We’re always looking for technology partners that help our restaurant clients run better and grow faster.
“Maple’s AI phone ordering is a natural fit for our platform as it gives operators a way to capture every call and turn it into revenue. That’s the kind of innovation our enterprise clients are asking for.”
Via the integration, Maple’s platform connects directly to Tray’s POS system and pulls menu data automatically, including items, modifiers, pricing, and availability.
Phone orders taken by Maple are sent straight into Tray, where they are processed as regular tickets and routed to kitchen display systems and receipt printers.
The integration supports real-time menu synchronisation, which means any adjustments made within Tray are updated in Maple without additional manual changes.
The combined setup is designed to support operators with multiple outlets by consolidating reporting and management tools across locations.
The system is designed to pick up all inbound calls, including those received during rush periods, outside trading hours and on holidays.
In addition to handling food orders, Maple’s AI responds to calls about reservations, catering needs, opening hours, directions and other routine questions.
Maple founder and CEO Aidan Chau said: “This integration with Tray lets us put AI phone ordering into some of the largest restaurant brands in the country. It deploys in minutes and works from day one.”
The integrated service is now available to Tray users across the US.
Last month, Quantic POS collaborated with Maple to automate phone ordering for restaurants on the former’s system.
