American bakery chain Cinnabon has unveiled its first online gifting ecommerce platform.
The platform allows customers to order a range of gift packs, which will be delivered with free overnight shipping. Customers can place orders directly by visiting Cinnabon’s website.
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Cinnabon president Kristen Hartman said: “The holiday season is our biggest season of the year and there’s nothing quite like the sensation of walking into a Cinnabon bakery during this time.
“Many of our fans want to share that experience with family and friends who may live across the country. We’re so excited to bring our gifting platform to life so our guests can share the company’s bakery experience they love, as well as an irresistible and memorable gift this season.”
As part of the launch, the company is offering its CinnaPacks in three variable sizes including the classic roll in a six count pack, minibon in a 15 count and bonbites in a 16 count pack.
The classic roll pack is available for $42.99, the minibon pack for $49.99 and the bonbites pack for $39.99.
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By GlobalDataLast month, the company partnered with global fast food giant Pizza Hut to launch a new dessert, Crafted by Cinnabon mini rolls.
The Crafted by Cinnabon mini rolls range features ten miniature cinnamon rolls made with Makara cinnamon swirls and cream cheese frosting.
The bakery giant offers a range of menu items such as cinnamon rolls, other baked goods and specialty beverages. It currently operates more than 1,400 franchised locations globally.
