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November 19, 2018

Cinnabon unveils new online gifting ecommerce platform

American bakery chain Cinnabon has unveiled its first online gifting ecommerce platform.

American bakery chain Cinnabon has unveiled its first online gifting ecommerce platform.

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The platform allows customers to order a range of gift packs, which will be delivered with free overnight shipping. Customers can place orders directly by visiting Cinnabon’s website.

Cinnabon president Kristen Hartman said: “The holiday season is our biggest season of the year and there’s nothing quite like the sensation of walking into a Cinnabon bakery during this time.

“We’re so excited to bring our gifting platform to life so our guests can share the company’s bakery experience they love.”

“Many of our fans want to share that experience with family and friends who may live across the country. We’re so excited to bring our gifting platform to life so our guests can share the company’s bakery experience they love, as well as an irresistible and memorable gift this season.”

As part of the launch, the company is offering its CinnaPacks in three variable sizes including the classic roll in a six count pack, minibon in a 15 count and bonbites in a 16 count pack.

The classic roll pack is available for $42.99, the minibon pack for $49.99 and the bonbites pack for $39.99.

Last month, the company partnered with global fast food giant Pizza Hut to launch a new dessert, Crafted by Cinnabon mini rolls.

The Crafted by Cinnabon mini rolls range features ten miniature cinnamon rolls made with Makara cinnamon swirls and cream cheese frosting.

The bakery giant offers a range of menu items such as cinnamon rolls, other baked goods and specialty beverages. It currently operates more than 1,400 franchised locations globally.

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Meet emerging digital demand in the foodservice industry

Global digital pressures are making waves across sectors. The foodservice industry is seeing particular impact as consumers change the way they operate. It is therefore essential to know how to navigate the challenges that digital is presenting to the industry and its consumers. GlobalData’s free report explores the market outlook for the global foodservice industry, with insights into how foodservice operators, brands, and their suppliers can meet changing demands. Key features in this report include:
  • An overview of dine-in, takeaway, and delivery forecasts up to 2026
  • Areas foodservice industry players should be focusing on for digital investment
  • Consumer insight into attitudes towards digital convenience
  • Challenges facing foodservice, in terms of investment and logical considerations
  • Key examples of top industry players
Adapt and stay on top. Download our free report now.
by GlobalData
Enter your details here to receive your free Report.

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