The global consumer industry experienced a 12% drop in social media posts on future of work in Q1 2023 compared with the previous quarter, with the highest share accounted for Whirlpool, according to GlobalData’s analysis of social media posts. GlobalData’s Future of Work – Thematic Research report explains how the theme future of work is impacting the workforce across different sectors, it presents key technology, macroeconomic and regulatory trends, market size and growth forecasts for technologies that will play a key role in the theme. Buy the report here.

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Notably, health & wellness was one of the most frequently referenced themes in Q1 2023, ranking highest in terms of mentions ahead of innovation and Covid-19, according to GlobalData.

Of the 50 leading companies in the consumer industry, Whirlpool had the most mentions of future of work in Q1 2023. GlobalData identified 415 future of work-related posts in the industry's social media activity - 0.02% of all posts - and a decrease of 12% in Q1 2023 compared with Q4 2022.

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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.

GlobalData’s Social Media Analytics uses machine learning to uncover key insights and track sentiment across millions of social media posts across selected Twitter influencers and Reddit channels.