With World Water Day just around the corner (22nd March), what better way to kick start the week with some facts to focus our attention on the importance of water…

2.1 billion people lack access to safely managed drinking water services.

By 2050, the world’s population will have grown by an estimated 2 billion people and global water demand could be up to 30% higher than today.

Agriculture currently accounts for 70% of global water withdrawals, mostly for irrigation – a figure which rises in areas of high water stress and population density.

Industry takes 20% of the total, dominated by energy and manufacturing.
The remaining 10% goes to domestic use – the proportion used for drinking water is much less than 1%.

Water availability:

Today, around 1.9 billion people live in potentially severely water-scarce areas. By 2050, this could increase to around 3 billion people.

Water quality:

An estimated 1.8 billion people use an unimproved source of drinking water with no protection against contamination from human faeces. Globally, over 80% of the wastewater generated by society flows back into the environment without being treated or reuse.

Stella Artois shows impact of global water crisis

This month every pint, bottle, or can of Stella Artois purchased in the UK will provide one month of clean water to someone in the developing world.

Here’s what happens when hospitality businesses inform their customers that there is no water…