With research revealing that as many as 62% of businesses report that customers spend more time in their facility when Wi-Fi is offered, TGI Fridays has introduced Wi-Fi to enhance the guest experience in its 82 restaurants nationwide – providing a much faster and simpler wireless solution.
With Wireless Social’s solution replacing the brand’s standard guest Wi-Fi offering, it not only enables guests to browse at speed, but also allows the restaurant chain to capture valuable and accurate customer data in a GDPR-compliant manner that in turn enhances the customer’s overall experience. TGI Fridays is now able to get a clearer view of the demographic profile of many of its visitors, plus details around visit frequencies for those customers that are engaged with the brand.
TGI Fridays is now able to make communication with guests more relevant and timely. For example, special offers and promotions can be sent in advance of birthdays. This information allows TGI Fridays to personalise the experience when they visit – from menu replacements to special occasions and everything else in between. What’s more, the technology provides the brand with insights into where the potential bottlenecks are in the guests’ journey at peak periods, enabling them to find solutions to improve the experience overall.
Steve Flanagan, chief marketing officer at TGI Fridays, said: “At TGI Fridays we pride ourselves on delivering the best experience for our guests, whether they are popping in for a special celebration or simply enjoying a meal with their friends or family. Our new Wi-Fi not only provides a smoother and quicker connection so guests can share their meal-time snaps and videos online, but it also allows us to source valuable information so we can truly give them the best, most personalised experience possible.”