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March 5, 2019

A&W Food Services to introduce new breakfast menu item in Canada

A&W Food Services of Canada has partnered with plant-based meat substitute producer Beyond Meat to add Beyond Meat Sausage & Egger to its breakfast menu starting 11 March.

A&W Food Services of Canada, the country’s original and fastest growing quick service burger chain has partnered with plant-based meat substitute producer Beyond Meat, to add Beyond Meat Sausage & Egger to its breakfast menu starting 11 March.

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The new innovation is made with Beyond Meat’s 100% plant-based breakfast sausage sausage patty served with an egg and a slice of real cheddar cheese on a burger bun or an English muffin.

A&W Canada president and CEO Susan Senecal said: “We recognise Canadians are increasingly interested in including more plant-based proteins in their diets.

“Adding a plant-based protein option to our breakfast menu is the kind of innovation that we love. Just like our Beyond meat burger – this new breakfast sausage is packed with flavour and it’s hard to believe it’s made from plants. It’s delicious.”

“Adding a plant-based protein option to our breakfast menu is the kind of innovation that we love. Just like our Beyond meat burger – this new breakfast sausage is packed with flavour and it’s hard to believe it’s made from plants. It’s delicious.”

In addition, the restaurant chain is offering plant-based breakfast sandwich, Beyond meat sausage & veggie, featuring plant-based breakfast sausage patty and served with lettuce and tomato.

Beyond Meat founder and CEO Ethan Brown said: “We couldn’t be happier to be expanding our partnership with A&W. We applaud A&W’s forward-thinking approach and look forward to introducing Beyond Meat’s latest product innovation to Canadians nationwide.”

The fast food restaurant chain initially partnered with Beyond Meat to introduce the Beyond Burger during June last year.

Beyond Burger is a blend of lettuce, tomato, red onion, pickles, ketchup, mustard, and mayonnaise. The patty used for the burger is made using pulse crops such as peas and mung beans.

Currently operating more than 950 locations A&W Food Services of Canada will be the first restaurant chain to bring Beyond Meat’s newest creation to Canadians coast to coast.

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How is technology having an impact on Consumer buying behavior?

As the world rapidly becomes more connected, it is important for brands to understand the impact that improved technology is having on consumer purchasing behaviors. To react effectively, brands must know how to engage with increasingly digitally savvy consumers. GlobalData’s latest Trend Tracker report provides an analysis of Digital Lifestyles – one of GlobalData's top consumer trends for 2022. The report includes an overview of how digital lifestyles are evolving, including the significant impact that the COVID-19 pandemic had on accelerating digitalization, and how this trend is emerging across different Consumer sectors. Key features included in the report:
  • A breakdown of the trend’s prominence across sectors
  • Insights into consumer online penetration, preferred electronic devices and engagement
  • The key drivers and challenges impacting the digital lifestyles trend
  • A spotlight on key innovations set to reshape the consumer landscape
  • Analysis of what’s next for digital innovations and how brands can leverage the trend
Download this report to keep in touch with the more digital consumer.
by GlobalData
Enter your details here to receive your free Report.

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