A&W Food Services to introduce new breakfast menu item in Canada

5th March 2019 (Last Updated March 5th, 2019 11:45)

A&W Food Services of Canada has partnered with plant-based meat substitute producer Beyond Meat to add Beyond Meat Sausage & Egger to its breakfast menu starting 11 March.

A&W Food Services to introduce new breakfast menu item in Canada
A&W will introduce Beyond Meat Sausage & Egger across Canada on 11 March. Credit: CNW Group/A&W Food Services of Canada Inc.

A&W Food Services of Canada, the country’s original and fastest growing quick service burger chain has partnered with plant-based meat substitute producer Beyond Meat, to add Beyond Meat Sausage & Egger to its breakfast menu starting 11 March.

The new innovation is made with Beyond Meat’s 100% plant-based breakfast sausage sausage patty served with an egg and a slice of real cheddar cheese on a burger bun or an English muffin.

A&W Canada president and CEO Susan Senecal said: “We recognise Canadians are increasingly interested in including more plant-based proteins in their diets.

“Adding a plant-based protein option to our breakfast menu is the kind of innovation that we love. Just like our Beyond meat burger – this new breakfast sausage is packed with flavour and it’s hard to believe it’s made from plants. It’s delicious.”

“Adding a plant-based protein option to our breakfast menu is the kind of innovation that we love. Just like our Beyond meat burger – this new breakfast sausage is packed with flavour and it’s hard to believe it’s made from plants. It’s delicious.”

In addition, the restaurant chain is offering plant-based breakfast sandwich, Beyond meat sausage & veggie, featuring plant-based breakfast sausage patty and served with lettuce and tomato.

Beyond Meat founder and CEO Ethan Brown said: “We couldn’t be happier to be expanding our partnership with A&W. We applaud A&W’s forward-thinking approach and look forward to introducing Beyond Meat’s latest product innovation to Canadians nationwide.”

The fast food restaurant chain initially partnered with Beyond Meat to introduce the Beyond Burger during June last year.

Beyond Burger is a blend of lettuce, tomato, red onion, pickles, ketchup, mustard, and mayonnaise. The patty used for the burger is made using pulse crops such as peas and mung beans.

Currently operating more than 950 locations A&W Food Services of Canada will be the first restaurant chain to bring Beyond Meat’s newest creation to Canadians coast to coast.