Receive our newsletter – data, insights and analysis delivered to you
  1. News
March 5, 2019

A&W Food Services to introduce new breakfast menu item in Canada

A&W Food Services of Canada has partnered with plant-based meat substitute producer Beyond Meat to add Beyond Meat Sausage & Egger to its breakfast menu starting 11 March.

A&W Food Services of Canada, the country’s original and fastest growing quick service burger chain has partnered with plant-based meat substitute producer Beyond Meat, to add Beyond Meat Sausage & Egger to its breakfast menu starting 11 March.

The new innovation is made with Beyond Meat’s 100% plant-based breakfast sausage sausage patty served with an egg and a slice of real cheddar cheese on a burger bun or an English muffin.

A&W Canada president and CEO Susan Senecal said: “We recognise Canadians are increasingly interested in including more plant-based proteins in their diets.

“Adding a plant-based protein option to our breakfast menu is the kind of innovation that we love. Just like our Beyond meat burger – this new breakfast sausage is packed with flavour and it’s hard to believe it’s made from plants. It’s delicious.”

“Adding a plant-based protein option to our breakfast menu is the kind of innovation that we love. Just like our Beyond meat burger – this new breakfast sausage is packed with flavour and it’s hard to believe it’s made from plants. It’s delicious.”

In addition, the restaurant chain is offering plant-based breakfast sandwich, Beyond meat sausage & veggie, featuring plant-based breakfast sausage patty and served with lettuce and tomato.

Beyond Meat founder and CEO Ethan Brown said: “We couldn’t be happier to be expanding our partnership with A&W. We applaud A&W’s forward-thinking approach and look forward to introducing Beyond Meat’s latest product innovation to Canadians nationwide.”

Content from our partners
The rise and rise of specialty instant coffee
Future-proofing food packaging

The fast food restaurant chain initially partnered with Beyond Meat to introduce the Beyond Burger during June last year.

Beyond Burger is a blend of lettuce, tomato, red onion, pickles, ketchup, mustard, and mayonnaise. The patty used for the burger is made using pulse crops such as peas and mung beans.

Currently operating more than 950 locations A&W Food Services of Canada will be the first restaurant chain to bring Beyond Meat’s newest creation to Canadians coast to coast.

NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. The top stories of the day delivered to you every weekday.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU