The collaboration is a significant step in A&W’s strategy to utilise innovative solutions for organisational growth. Credit: Pascal Huot/Shutterstock.com.

US-based fast food restaurant chain A&W Restaurants has adopted ParTech’s PAR Data Central solution for enterprise reporting and analytics.  

The PAR Data Central solution helps manage restaurant data by integrating complex datasets such as inventory, payroll, supply chain, accounting and point-of-service sales, to provide enhanced visibility and facilitate smarter business planning. 

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The adoption of the technology by A&W will enable informed decision-making, enhance customer experiences, optimise operations and solidify its position in the restaurant industry.  

The collaboration marks a significant step in A&W’s strategy of using innovative solutions for organisational growth. 

The integration of PAR Data Central with A&W’s existing systems, including the PAR Brink POS [point-of-sale] system, will improve operational efficiency and provide valuable insights into the restaurant’s key performance metrics.  

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The milestone further cements A&W’s commitment to the Operator Cloud concept and its status as a customer of PAR Technology’s suite of solutions.  

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PAR Technology and A&W Restaurants come together to enhance customer experiences by integrating PAR Brink POS and PAR Data Central. 

A&W Restaurants IT and analytics senior director Brett Allan said: “A&W has grown to need an extra layer of insights across the organisation that is maintenance-free, reliable, accurate and fast. 

“PAR Data Central’s enterprise reporting and analytics module allows us to get a high-level picture for our restaurant support centre to understand what factors are driving the business.” 

Established in 1919, A&W specialises in offering all-American food and its signature root beer. It currently operates more than 900 locations across the US and Asia.  

PAR Technology CEO Savneet Singh said: “We are excited to expand our partnership with A&W with the addition of Data Central to Brink POS. Leveraging these products will drive insights at A&W with our better together strategy.” 

Last month, Hooters of America selected ParTech to provide its PAR Brink POS and PAR Data Central solutions. 

Hooters aimed to boost the operational efficiency and order accuracy of its outlets to deliver an enhanced table service experience to customers.