Baskin-Robbins introduced ice cream flavours to its menu in the US. Credit: PRNewsfoto/Baskin-Robbins.

US-based chain of specialty ice cream shops Baskin-Robbins has expanded its menu with the launch of brownie bar combination, which is available for a limited time nationwide.

The flavour combines two brownies, with traditional chocolate and blonde types.

The company has also relaunched its #31 flavour, available this month. It is a blend of white chocolate, raspberry, chocolate chips, and raspberry swirl.

Baskin-Robbins marketing vice-president Carol Austin said: “Our mission is to help guests flavour every moment, and January’s offerings are here to do just that.

“Whether your resolution is to reconnect with old friends or enjoy more family time, Baskin-Robbins has something to help everyone hit pause and savour the start of 2019.”

“The flavour combines two brownie types of traditional chocolate and blonde brownies.”

In addition, the ice cream restaurant chain is offering a selection of BRight Choices ice creams in fat-free, dairy-free and no sugar added options available its locations nationwide throughout the year.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData

Tick here to opt out of curated industry news, reports, and event updates from Verdict Food Service.

Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

The selection is available in three flavours, which are no sugar-added peanut buttery bar blast, Miami vice sorbet and Maui brownie madness frozen yogurt.

Baskin-Robbins is running two special promotions this month, including offering cakes starting at $12.99, as well as serving a regular or kids-sized scoop of ice cream for $1.50 at participating Baskin-Robbins locations US-wide on 31 January.

In November last year, the ice cream restaurant chain launched a concept store design called Moments in Fresno, California. It worked closely with branding agency WD Partners to design the store concept.