BentoBox has unveiled the BentoBox Marketing and Commerce Platform, a new solution to enhance restaurant operations and marketing.

The all-in-one restaurant commerce engine will streamline operations from websites and online ordering to reservations and events management, improving business efficiency and profitability.

The platform’s core, known as BentoCore, serves as the central hub for a restaurant’s diner data, menu information, marketing tools and branding materials.

It enables the activation of diner-facing modules tailored to each restaurant’s specific needs, such as restaurant website, takeout and delivery, digital waitlist, online catering, events management, reservations, gift cards and QR code order and pay.

By activating additional modules, BentoCore can gather more data, offering restaurant operators better insight into their diners’ preferences and overall business performance.

Key features of BentoCore include the Diner Database, which provides a unified view of a restaurant’s clientele, and Menu Management, which allows for centralised control over all menu items.

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The Brand Centre stores essential diner-facing brand elements, ensuring consistency across platforms.

The marketing and loyalty tools within BentoCore equip restaurants with the necessary resources to maintain customer engagement through email and SMS marketing and loyalty programmes.

BentoBox stated: “As restaurants today face numerous challenges, the BentoBox Marketing and Commerce Platform enables restaurants to stand out, sell, engage more diners and operate more efficiently.

“As a champion of restaurants and the hospitality industry, BentoBox is providing restaurants with technology that will create better guest experiences, better operator experiences and faster growth.”

In September 2021, BentoBox launched its new product, Pre-Order and Catering, for restaurants.

It helps restaurants streamline their operations and improve guest experiences while enhancing revenue generation.