US-based BJ’s Restaurant & Brewhouse has launched a new range of crispy chicken sandwiches across its restaurants.
The rollout includes the Korean Sweet & Spicy, BJ’s Classic Crispy and BJ’s Original Crispy chicken sandwiches.
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BJ’s Restaurants chief marketing officer Heidi Rogers said: “At BJ’s, we’re always innovating to bring guests exciting new flavours and memorable dining experiences, and our new chicken sandwich lineup is the latest example.
“From the trending heat of our Korean-style chicken sandwich to a classic option, guests can customise their way; each sandwich is crafted to deliver bold flavour and satisfying variety.”
Founded in 1978, BJ’s Restaurants is a casual dining brand with more than 200 restaurants across 31 US states. The company is known for deep-dish pizzas, the Pizookie dessert and its house-crafted beer offering.
In 2024, BJ’s Restaurant introduced its $13 Pizookie Meal Deal, positioning it as a value-focused option.
The company said the newly launched Original Crispy Chicken Sandwich will be available as part of the meal deal.
BJ’s has also announced the relaunch of Graham Cracker S’mores Pizookie for the summer season.
The dessert featured a triple chocolate cookie topped with graham cracker crumbles, toasted marshmallows and vanilla bean ice cream.
