US-based casual dining restaurants operator Bloomin’ Brands has partnered with on-demand delivery service provider DoorDash to support its delivery platform.
The company currently operates an in-house delivery platform to offer delivery services from the company-owned Outback Steakhouse and Carrabba’s Italian Grill locations.
Bloomin’ Brands selected the delivery firm to serve as the exclusive partner for the next phase of its delivery services for the Outback Steakhouse brand.
As part of the deal, DoorDash will expand the food delivery services from the Outback Steakhouse locations.
Bloomin’ Brands chief executive officer David Deno said: “We’ve done a remarkable job growing our own delivery business, and DoorDash adds another layer of accessibility and convenience.
“This partnership opens the door to new customers and gives existing customers another option when they choose to dine with us in the comfort of their own home.”
In addition, the agreement will allow DoorDash to offer delivery option to more than 200 Carrabba’s Italian Grill locations by the end of next month.
It also expands delivery options of the company’s Bonefish Grill brand to introduce lunch from participating restaurants.
DoorDash Business Development vice-president Toby Espinosa said: “We’re honoured to be the first and exclusive delivery provider of Outback, a top-requested restaurant by our customers with nationwide appeal.
“To us, this partnership proves the value of our marketplace, offering an efficient marketing channel, whether for pickup or delivery, for Bloomin’ Brands’ favourite menu items across 670 locations.”
Bloomin’ Brands currently operates various casual dining restaurant concepts including under four brands such as Outback Steakhouse, Carrabba’s Italian Grill, Bonefish Grill and Fleming’s Prime Steakhouse and Wine Bar.
It has around 1,450 restaurants in 48 states, Puerto Rico, Guam and 20 other countries.
Earlier this month, DoorDash partnered with fast casual restaurant chain MOD Pizza for the nationwide delivery of its products.