Scottish brewery and pub chain BrewDog has expanded its portfolio with an alcohol-free (AF) craft beer bar.

Known as BrewDog AF Bar, the new pilot location opened today in London and is offering 15 taps of draft alcohol-free craft beer.

It is located behind Old Street roundabout in the Bower Development at 211 Old Street, EC1V 9NR.

In a statement, BrewDog said: “As befits a new decade, we are starting 2020 with a celebration. A celebration of alcohol-free.”

The company is celebrating the opening with the launch of ‘Drink All You Can Jan’.

Free refills of any BrewDog alcohol-free beer will be offered to customers in all UK and select international locations this month.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

The company is also debuting BrewDog AF beers, Wake Up Call and Hazy AF.

Wake Up Call is a 0.5% coffee stout with notes of chocolate and coffee. Hazy AF is an east coast alcohol-free IPA.

Furthermore, the bar will also offer a changing selection of AF spirits and cider such as the new Designated Cider from Hawkes Cidery.

With a focus on a range of healthy offerings, the BrewDog AF Bar will also offer burgers and wings. The restaurant will also offer Ellon-roasted BrewDog espresso coffee, as well as AF beer as a takeaway.

In 2018, BrewDog acquired Draft House, which has 14 bars across London and the south-east, for an undisclosed amount.