Scottish bar and brewery operator BrewDog has reached a joint venture partnership with Budweiser China to expand its pub footprint in the country over the next three years.

Under the partnership, BrewDog plans to produce its Punk IPA and other beers in China, according to the BBC.

By the end of March, BrewDog plans to have its beers brewed at Budweiser China’s Putian craft brewery, which is located in the province of Fujian.

China is considered to be the world’s biggest beer market, but BrewDog has less than 1% of its sales in this market.

The partnership with Budweiser China is expected to improve its market share in the country, according to the news agency.

BrewDog operates more than 110 bars across the globe but has only one pub in China, which opened in 2020 in Shanghai.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

The collaboration with Budweiser China is said to be the company’s second in the Asian market.

In 2021, BrewDog partnered with Asahi to create a joint venture in Japan.

Headquartered in Scotland, BrewDog has a workforce of more than 2,300 people with breweries in the US, Germany and Australia.

Last September, BrewDog reportedly made plans to shutter six pubs in the UK amid rising costs and energy bills.

BrewDog founder and chief executive James Watt was quoted by Bloomberg as saying: “Reality in the hospitality space is starting to bite and bite hard. And the government needs to get a grip, now.

“If nothing happens, the UK looks set to lose half of its pubs and bars and all the millions of jobs these locations provide, as well as the vital role they play in local communities.

“It would be simply impossible to get these bars even close to financial viability in the predictable future.”