US-based multi-brand restaurant portfolio company BRIX Holdings has reached an agreement to acquire all assets of Clean Juice, an organic juice bar franchise.
Financial details of the transaction have not been disclosed.
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The deal will add 75 Clean Juice locations and a dozen more in development to BRIX’s network.
BRIX enhances its national presence with the acquisition, bringing its total to 300 locations across eight distinct brands.
Its portfolio includes brands such as Friendly’s, Orange Leaf, Red Mango, Smoothie Factory + Kitchen and the Humble Donut Company.
Founded in 2016 by Landon and Kat Eckles, Clean Juice is the first US Department of Agriculture-certified organic juice and food bar franchise in the country.
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By GlobalDataClean Juice’s entire menu is certified organic and includes cold-pressed fresh and bottled juices, smoothies, wraps, sandwiches, açaí bowls, toasts and salads.
Clean Juice co-founder and CEO Landon Eckles said: “We launched this concept with a vision of redefining the fast-casual landscape by introducing an option that truly supports an overall healthy and organic lifestyle.
“This is the right next step in our brand’s journey – we are confident that Clean Juice will be well positioned for future growth and success within the BRIX family of brands.”
Completion of the deal is expected by early summer 2024.
BRIX CEO Sherif Mityas said: “Our BRIX portfolio of brands all share a common thread: each has a unique and differentiated position in their sector with loyal guests and fans.
“Clean Juice fits right into that mould with a strong foundation of beloved and certified organic offerings that effectively extend our spectrum of ‘better-for-you’ options.
“We look forward to bringing this great brand and its passionate franchisees and guests into our portfolio to support a renewed period of growth and success.”
Last month, Clean Juice opened its new venue in Cascade, in Michigan’s Grand Rapids metropolitan area.
