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May 17, 2021

Burger King launches first delivery-only kitchen in UK

Burger King opens its first delivery-only kitchen in the UK in collaboration with FoodStars.

Fast food hamburger chain Burger King has reportedly opened its first delivery-only kitchen in London, UK.

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  • Key examples of top industry players
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Burger King’s entry into delivery-only kitchens comes amid an increase in the demand for home deliveries, which has soared during the coronavirus pandemic.

The hamburger chain entered the new segment by partnering with delivery kitchen business FoodStars, which is backed by former Uber CEO Travis Kalanick.

Established in Kentish Town, north London, Burger King said that its new venture has the potential to reach more than 400,000 customers in the region.

Burger King UK CEO Alasdair Murdoch said: “The opening of the first delivery-only Burger King kitchen marks an expansion of this valued service, which we believe will drive growth.

“We know consumers have found food delivery services to be a real help during these challenging times, and that takeaways have offered some much-needed joy up and down the country.”

The fast-food chain said that customers can place their orders from the location through Deliveroo and Just Eat.

Going forward, customers can also place their orders from Uber Eats.

Known for its Whopper, Burger King currently operates nearly 500 restaurants in the UK.

In July 2020, Burger King warned that it could close up to 10% of its outlets in the UK, which could put hundreds of jobs at risk.

Murdoch said that closures could lead to between 800 and 1,600 job cuts.

According to Murdoch, it may have to permanently close these outlets due to the economic damage caused by the pandemic.

Free Report
img

Meet emerging digital demand in the foodservice industry

Global digital pressures are making waves across sectors. The foodservice industry is seeing particular impact as consumers change the way they operate. It is therefore essential to know how to navigate the challenges that digital is presenting to the industry and its consumers. GlobalData’s free report explores the market outlook for the global foodservice industry, with insights into how foodservice operators, brands, and their suppliers can meet changing demands. Key features in this report include:
  • An overview of dine-in, takeaway, and delivery forecasts up to 2026
  • Areas foodservice industry players should be focusing on for digital investment
  • Consumer insight into attitudes towards digital convenience
  • Challenges facing foodservice, in terms of investment and logical considerations
  • Key examples of top industry players
Adapt and stay on top. Download our free report now.
by GlobalData
Enter your details here to receive your free Report.

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