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June 19, 2020

Burger King, TikTok partner to launch Whopper sandwich dance ordering

Fast food hamburger chain Burger King (BK) and short-form mobile video platform TikTok have partnered to launch the first-ever Whopper sandwich dance ordering.

Fast food hamburger chain Burger King (BK) and short-form mobile video platform TikTok have partnered to launch the first-ever Whopper sandwich dance ordering.

As part of the partnership, Burger King guests can order the Whopper for $1 only through dance ordering.

The brand has recruited TikTok stars, including Loren Gray, Avani and Nathan Davis Jr who will create a dance ordering tutorial, using a custom mashup track.

They will be posting tutorial videos and demonstrating moves, representing Whopper sandwich combinations on their personal TikTok pages.

Burger King Corporation media and social channels director Jorge Luiz Oliveira said: “We are investing in our digital channels and are always looking for innovative ways to engage with guests.

“The BK North America team is constantly pushing into new territories and Whopper Dance on TikTok is one of these ideas.”

To use the service, customers are required to follow the BK brand on TikTok and then post their order dance video on TikTok, using the specialised BK soundtrack and #WhopperDance.

Users will be provided with unique code through direct message for use on the BK App. They can either pick up their order in the restaurant or place the order for delivery with a $10 minimum per order.

The TikTok #WhopperDance coupon will be valid until 28 June.

Last month, Burger King decided to trial a post-lockdown app for ordering food and booking a table in three of its restaurants in Milan, Italy.

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