Canadian coffee-and-doughnut chain Tim Hortons plans to invest C$700m to renovate most of its restaurants over the next four years, along with its franchisees.
The chain will bring its new Welcome Image to most of its Canadian restaurants, which launched as part of an aim to find new ways to connect with guests and improve guest experience through a more contemporary restaurant environment, quality coffee and food.
The restaurant exterior will feature natural looking and more inviting materials, while the interior will have artwork reflecting the restaurant company’s history, including that of a commissioned portrait of Tim Horton and a photo wall of its coffee-sourcing and blending process. The restaurants will also feature an open seating concept.
Tim Hortons president Alex Macedo said: “We know that Tim Hortons is a fundamental part of Canadian culture and we’ve worked hard with our restaurant owners to ensure we’re delivering exactly what our guests have come to expect from their favourite local coffee shop – we want Tim Hortons to always be their home away from home.
“Throughout the creative process, we conducted extensive market testing that revealed our new Welcome Image is not only approved, but loved by our guests across the country.”
The renovation cost will be split between the company and its franchisees on the same proportions as was done earlier. However, the company did not specify the proportions.
Set up in 1964, Tim Hortons serves premium coffee, hot and cold specialty drinks including lattes, cappuccinos and espresso shots, specialty teas and fruit smoothies, fresh baked goods, grilled panini and classic sandwiches, wraps, soups and prepared foods.
It has over 4,700 restaurants in Canada, the US and in several parts of the world.