US-based quick-service restaurant brand Church’s Chicken has unveiled its plans to open 100 restaurants across the world by the end of this year.
Other goals set by the chain for 2021 include the rollout of point-of-sale (POS) systems beginning in the first quarter of the year and the launch of a new brand position focused on domestic and international growth.
Furthermore, it also aims to enhance off-premise services across its restaurants and ramp up brand awareness and guest acquisition.
Church’s CEO Joe Christina said: “It’s time to apply that strength towards optimising our operations, ensuring common vision in working towards measurable results, and remaining flexible in the face of an ever-changing restaurant landscape. That is our plan for becoming the Global Franchisor of Choice.”
Church’s Chicken said that it intends to enhance the global guest experience with ‘forward-thinking restaurant design, evolved menu offerings, and innovative packaging options’.
According to Church’s senior vice-president and global chief people officer Karen Viera, the vision is to take the core of the branding and marketing messages and brings it to life across all HR functions and restaurant operations.
The chain reported positive year-over-year sales numbers for the fourth year in a row this year and is looking to bank on its franchise network to achieve higher benchmarks for 2021 through 2026.
In the next five years, the chain will focus on the incorporation of contactless pickup, improved delivery options, and enhanced speed of service across all consumer touchpoints.
It will also work towards implementing system-wide technology upgrades, advanced restaurant design, as well as the streamlining of kitchen and drive-through environments.
Church’s Franchise and Company Operations executive vice-president Pete Servold commented: “We had 50% growth in delivery and we quadrupled Order Ahead/Pay Ahead in 2020. The next few years we will be exploring all opportunities for leveraging those kinds of results.”
Church’s and its sister brand Texas Chicken, which operates outside the Americas, has over 1,500 locations in 25 countries and international territories.