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July 25, 2018

On-demand delivery platform Ele.me expands footprint in China

Chinese on-demand delivery platform Ele.me is expanding its footprint in the country supported by a $442.25m summer campaign.

Chinese on-demand delivery platform Ele.me is expanding its footprint in the country supported by a $442.25m summer campaign.

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  • Areas foodservice industry players should be focusing on for digital investment
  • Consumer insight into attitudes towards digital convenience
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As part of the campaign to win market share, the company is offering red packets and new promotions in several cities across the country.

During the FIFA 2018 World Cup tournament, the company also offered discounts and coupons to customers on late-night snacks sold.

Ele.me CEO Wang Lai said: “Alibaba’s support and commitment to building the leading delivery platform in China is a strong vote of confidence in Ele.me’s future success.

“Alibaba has valuable and unmatched experience with enriching consumer and merchant knowledge.”

“Robust financial support and greater integration with the Alibaba ecosystem uniquely positions Ele.me in this high growth sector.”

Ele.me is also offering delivery support to convenience store operators available on Alibaba’s Ling Shou Tong platform.

The company is planning to establish new partnerships with other business units of Alibaba as well as serve as a delivery partner to various food chains across the country.

Ele.me will also integrate its on-demand delivery service with Alibaba’s affiliated local services platform Koubei, which provides consumer acquisition and in-store engagement capabilities to offer integrated experiences to customers both online and offline.

Wang added: “Alibaba has been working with merchants for nearly two decades. It has valuable and unmatched experience with enriching consumer and merchant knowledge, which is a great asset to Ele.me, and enables us to win loyal, high-frequency customers.”

Consumer insights derived from Taobao, Tmall, Alipay, Youku and other apps in the Alibaba ecosystem assisted the food delivery platform to understand the needs of Chinese customers.

Free Report
img

Meet emerging digital demand in the foodservice industry

Global digital pressures are making waves across sectors. The foodservice industry is seeing particular impact as consumers change the way they operate. It is therefore essential to know how to navigate the challenges that digital is presenting to the industry and its consumers. GlobalData’s free report explores the market outlook for the global foodservice industry, with insights into how foodservice operators, brands, and their suppliers can meet changing demands. Key features in this report include:
  • An overview of dine-in, takeaway, and delivery forecasts up to 2026
  • Areas foodservice industry players should be focusing on for digital investment
  • Consumer insight into attitudes towards digital convenience
  • Challenges facing foodservice, in terms of investment and logical considerations
  • Key examples of top industry players
Adapt and stay on top. Download our free report now.
by GlobalData
Enter your details here to receive your free Report.

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