US restaurant chain Denny’s has appointed Christopher Bode as its president and chief executive officer (CEO).
According to the company, Bode steps into the role after serving as Denny’s chief operating officer.
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In his new position, he will direct “Project Grand Slam”, a 24‑month roadmap designed to reshape the business.
Under Bode’s leadership, Denny’s plans to work across several priority areas to update the guest experience and broaden the brand’s presence.
Key elements of the plan include new menu and flavour development, an expanded beverage offer across different dayparts, and a stronger push into catering and bulk-order services.
The programme also encompasses “America’s diner 2.0” restaurant remodelling, retail brand expansion and accelerating digital initiatives.
Bode said: “With Project Grand Slam, we aren’t just changing the menu, we are changing our trajectory.
“We are going to innovate in the kitchen, lean into the massive opportunity in catering and ensure our franchise partners have the support they need to deliver four-wall excellence every single day.
“The future of Denny’s is about being where our guests are – whether that’s in our dining rooms, through our mobile app or on their grocery shelves.”
Bode’s promotion coincides with Denny’s move from public ownership to being held privately.
In January, a consortium comprising TriArtisan Capital Advisors, Treville Capital Group and Yadav Enterprises completed the acquisition of the restaurant chain.
Bode added: “As we’ve transitioned from a public to a private company, we’ve approached our path forward with real examination, real adjustments and a clearer focus on the things that actually move performance in our restaurants.
“We are operating in a difficult economic environment, but private ownership gives us more freedom to look at the business honestly, move faster where change is needed and make adjustments quickly.”
