Food delivery company DoorDash has signed a definitive agreement to acquire hospitality technology start-up Bbot.
DoorDash provides new technologies and tools to merchants and helps them grow and run their businesses.
With the addition of Bbot’s products and technology, the company aims to create more value for its merchants and meet the new requirements of restaurateurs as well as other food and beverage venue operators.
DoorDash chief revenue officer Tom Pickett said: “We’re excited to bring our combined suite to an even wider selection of merchants across the hospitality space – including bars, hotels and ghost kitchens – so these businesses can engage with more customers, increase their quality of service and grow sales.
“Bbot has built best-in-class features and highly customisable tools that will enable DoorDash to better support the ever-growing range of merchant needs.”
Established in 2017, Bbot offers in-store digital ordering solutions, which have been designed to help merchants increase their sales while creating quality experiences for customers.
Bbot’s solutions are said to facilitate shorter wait times to order and pay, allowing staff to benefit from faster table turnaround times.
Its technology can be integrated with merchants’ existing point of sale (POS) systems, reservation services and loyalty programmes.
Bbot CEO Steve Simoni said: “Over the past few years, the hospitality industry has seen the benefits of growing their online channels as well as digitising their in-store operations.
“Joining forces with DoorDash enables us to more rapidly scale our solutions so that, together, we can equip more businesses with more low-cost tools to help them provide excellent customer experiences and compete in today’s digital world.”
Last month, DoorDash launched Storefront, a new commission-free online ordering product in the US.