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February 23, 2022

DoorDash launches Storefront for restaurant partners in US

Restaurant partners using Storefront will be able to accept commission-free food orders through Google Search and Maps.

Food delivery company DoorDash has announced the launch of Storefront, its new commission-free online ordering product integrated with Order with Google, for restaurants in the US.

The new product has been designed to help restaurants develop their digital presence and create their own online space for accepting orders.

The integration of Storefront with Order with Google will create new ways for DoorDash restaurant partners to receive commission-free online orders.

DoorDash chief revenue officer Tom Pickett said: “Restaurants using Storefront already enjoy an average of 26% more incremental sales.

“The integration with Order with Google amplifies this impact by driving even more commission-free orders to the restaurant’s own channels.

“Customers are already searching on Google to learn more about a restaurant and this integration helps restaurants grow their online business even further by streamlining the ordering experience.”

DoorDash restaurant partners using Storefront in the US will be able to accept food orders through Google Search and Maps, capturing orders from new and known customers.

Using the Storefront’s integration with the Order with Google feature, customers in the US can select restaurants by clicking the ‘Order online’ option displayed on a restaurant’s Business Profile.

After finalising the restaurant and selecting ‘Storefront by DoorDash’, they can view the menu and place their order, which will then be added to the cart.

Once the order is placed, the restaurant will receive it either on its tablet or point-of-sale system.

Customers can pick up their order directly from the restaurant or enjoy the convenience of delivery.

WNB Factory vice-president and chief operating officer Robert Bales said: “As we have continued our exclusive partnership with DoorDash, we’ve seen a measurable amount of incremental off-premises orders, with a significant volume coming through Storefront.

“Storefront’s integration with Order with Google is making ordering direct much more accessible for our customers.”

Earlier this month, DoorDash launched DoorDash Capital, its new merchant service to offer loans to restaurants through its app.

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