Corporate lunch-delivery service EAT Club has purchased US-based meal delivery firm Taro for an undisclosed value in a bid to provide globally-inspired gourmet food choices to customers.
The deal covers Taro’s assets including proprietary recipes, culinary equipment and distribution technology. EAT Club will also integrate teams of both the companies.
This transaction follows the acquisition of Bay Area-based Farm Hill Foods last year by EAT Club, which enabled the company to offer delivery services to about 1,000 corporate clients each month, including Facebook, Postmates and Wag.
EAT Club CEO Doug Leeds said: “Taro is recognised for authentic home-cooked Indian, Korean and Chinese food, and we are thrilled to add their distinctive offerings to our menu.
“EAT Club is committed to delivering employees the best curated menu that satisfies their individual meal preferences, and Taro enables us to add even more of the high quality Asian cuisine that our customers crave.”
In addition, Taro will discontinue its direct-to-consumer meal delivery subscription service effective immediately, and focus on offering its food and flavours through EAT Club’s corporate platform.
Taro co-founder and CEO Krishna Mehra said: “EAT Club is the only food delivery service for businesses that treats eating in the workplace as a personalised culinary experience.
“When we set out to expand our reach and distribution beyond family dinners, EAT Club emerged as a natural partner with its unique approach of delivering employees individualised selection within a collaborative atmosphere.
“EAT Club is making it possible for thousands of new workers to experience Taro’s food and flavors and we are proud to join forces with them in increasing workplace satisfaction.”
Based in the US, EAT Club offers 25,000 meals each day to nearly 1,000 clients across the Bay Area and Los Angeles. The company served more than 17 million meals to employees since its inception.