Abu Dhabi-based investment company Emirates International Investment Company (EIIC) has purchased a minority interest in Joe & The Juice, valuing the juice bar chain at $1.8bn.
Global investment business General Atlantic remains the majority shareholder in Joe & The Juice.
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The new investment is intended to support the chain’s next phase of international expansion, including plans for faster rollout of new outlets in existing and new markets.
EIIC CEO Joseph Iskander said: “We believe Joe & The Juice presents a compelling growth opportunity around the world. We have long admired the strength of the brand and its ability to resonate with a diverse customer base.
“Its products have demonstrated enduring appeal over time, and we look forward to deepening our partnership with the team as they continue to scale the business.”
The capital injection also strengthens Joe & The Juice’s existing ties with EIIC’s parent company National Holding Group.
The company plans to draw on National Holding’s experience with global consumer and hospitality concepts as it enlarges its store network and develops its franchised portfolio.
Joe & The Juice CEO Thomas Nørøxe said: “Joe & The Juice has scaled into a truly global brand, and we continue to see strong momentum across our markets.
“We are pleased to deepen our partnership with National Holding Group, as we pursue our international growth ambitions and bring the JOE experience to more customers around the world.”
Founded in 2002, Joe & The Juice specialises in juices, coffee and sandwiches. The brand now operates more than 480 locations across 23 countries, including markets in North America, Europe, the Middle East and Asia.
The business has also increased its focus on franchising, marking the opening of its 100th franchise site last year.
The chain generated around $500m in revenue in 2025, driven by strong same-store sales.
Last month, Joe & The Juice partnered with Uber Eats in the UK to expand its national delivery reach.
