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February 5, 2019

Farmer J secures funding to expand business in London

Healthy fast casual concept Farmer J has received a £1.9m ($2.47m) funding from leisure and hospitality investor Imbiba to support its growth in London.

Healthy fast casual concept Farmer J has received a £1.9m ($2.47m) funding from leisure and hospitality investor Imbiba to support its growth in London.

The funding was supported alongside existing shareholders and business partners.

Farmer J will use proceedings to focus on filling the gap between restaurant food offerings and grab and go segments.

Farmer J CEO and founder Jonathan Recanati said: “We are delighted to be partnering with Imbiba. Their operational experience and sector expertise comes at a key time for us and this new investment will accelerate our growth across London.”

In addition, the restaurant chain will use the investment to expand the team to a third location in Canary Wharf, London, which will open this month.

“Their operational experience and sector expertise comes at a key time for us and this new investment will accelerate our growth across London.”

The company currently operates two locations in London, including Leadenhall and King William Street.

Imbiba partner Darrel Connell said: “When you combine the speed of service, fantastic product quality, very competitive price point, and flexible menu format, this is a very compelling business proposition.

“There is a strong proof of concept already in place in their Leadenhall and King William Street sites, and we are really looking forward to working with Jonathan and the team, helping with their growth plans.”

Established in 2016 by Recanati, Farmer J offers a range of Mediterranean dishes from breakfast to dinner through its ‘build-your-own’ grab and go field trays concept.

His team of executives working for the brand include creative chef Nick Sandler, operations director Noel D’Arcy, marketing director Ali Recanati, and non-executive director Kevin Todd.

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