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September 28, 2020updated 24 Jan 2022 10:57am

Fast food chains to serve burgers without tomatoes in South Korea

Fast food chains, including McDonald's and Burger King, have started to serve their burgers without tomatoes in South Korea due to lack of supply.

Fast food chains, including McDonald’s and Burger King, have started to serve their burgers without tomatoes in South Korea due to lack of supply.

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The supply of tomatoes has been badly impacted in the country after the agriculture sector was hit by a long rainy season and several typhoons this year.

According to a report by Korea Times, a number fast food franchises in South Korea decided to replace tomato in their items with more vegetables and sauces, while a few others are offering free drinks coupon and discount on burgers that would normally contain tomato slices.

Last week, Burger King posted a notice on its official website, letting customers know that its restaurants would add extra sauce and vegetables in the burger items if they run out of tomatoes.

The notice said: “Due to the effects of typhoons and the abnormal climate this summer, we are having difficulty supplying tomatoes to our restaurants in the country. The stock of tomatoes will differ, depending on the branches, but many of them are running out of the ingredient. It is our first time experiencing such a situation and we do not know when we will get a stable supply.”

Fast food restaurant chains McDonald’s and Lotteria, owned by Lotte Corporation, are also facing a similar situation in the country.

Lotteria is offering price discounts for customers to compensate for the lack of tomato in its burgers while McDonald’s is providing a free drinks coupon, along with burgers that do not have tomato slices.

A Lotteria official said: “Tomato slices in a burger cost about KRW300, and we have decided to deduct the amount from the original price at all our restaurants starting Thursday.”

Meanwhile, the shortage of tomatoes has raised its price by 110% from last month’s price.

The tomato supply in the country is expected to return to normal by the end of next month.

Last month, South Korean food delivery app operator Woowa Brothers started a new delivery service, using a self-driving outdoor robot at the multipurpose housing complex in Gwanggyo, Suwon city.

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How is technology having an impact on Consumer buying behavior?

As the world rapidly becomes more connected, it is important for brands to understand the impact that improved technology is having on consumer purchasing behaviors. To react effectively, brands must know how to engage with increasingly digitally savvy consumers. GlobalData’s latest Trend Tracker report provides an analysis of Digital Lifestyles – one of GlobalData's top consumer trends for 2022. The report includes an overview of how digital lifestyles are evolving, including the significant impact that the COVID-19 pandemic had on accelerating digitalization, and how this trend is emerging across different Consumer sectors. Key features included in the report:
  • A breakdown of the trend’s prominence across sectors
  • Insights into consumer online penetration, preferred electronic devices and engagement
  • The key drivers and challenges impacting the digital lifestyles trend
  • A spotlight on key innovations set to reshape the consumer landscape
  • Analysis of what’s next for digital innovations and how brands can leverage the trend
Download this report to keep in touch with the more digital consumer.
by GlobalData
Enter your details here to receive your free Report.

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